A Fish? Or an Ice Cream?

A Fish Or an Ice Cream

New Yorkers are going berserk since this new store has opened up. The Internet is already gone into meltdown since the arrival of this new unique Japanese-influenced ice-creams are in town.

No, no don’t get confused. It does look like a fish, but it is not. Is it an ice-cream? Not entirely, no. It is a twist with Japan’s most beloved cakes known as Taiyaki. These storm troopers are Taiyaki ice-cream cones. Sounds yum! Yes it is and the Internet and New Yorkers have made it ‘o-Fish-ally’ awesome!


Taiyaki is a Japanese sweet cake which is fish-shaped and it literally translates to “baked sea bream”. It is made with a rich waffle or pancake batter and is traditionally filled with a sweet adzuki red bean paste. The distinctive design of this popular confectionery comes from the uniquely fish designed cast moulds which they are heated in.


This popular Japanese delight has now traveled across the Pacific and hit the new store in the heart of New York’s Chinatown, Tayaki NYC, and Little Italy, a brand popular among the people around the globe for its stunning sweets.

The stunning modified dessert is made from a batter that will give a slightly crispier waffle and a fish mouth that’s a little larger to hold the creamy soft ice cream, while its tail hides in it a surprise filling of custard or red bean paste. They are also available in variety of flavors such as, Green Tea and Black Sesame, Chocolate, and Plain Vanilla. There are various toppings available including sprinklers, fresh strawberries, wafers, sticks of mochi glutinous rice pieces, etc.

At the store Tayaki NYC, the unique design is created from special fish-shaped equipment that they have ordered from Japan and Taiwan. The idea popped up in the co-owner’s head, Jimmy Chen, when he fell in love with the cute-looking Tayaki on his visit to Japan. The store has had a great start, considering it opened on just September 16, and is already a success. Instagram, Facebook and other social media as well are already filled up with the cute images of Tayaki cones.

Tayaki Ice cream cones are being spotted all across US now. The rapid popularity of this goes on to prove that an accessible location and a big push on the social media sites can pay off very well in social media marketing, even if its just initially. It such a big hit among the people there, and we hope it continues to remain so. If you live in New York and haven’t tried it yet, should just go already and let us know how amazing is it.



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Priya Xaxa, 22, Literature student, Content Writer at Digit Bazar, is a nature enthusiast and supports gender equality. A free-spirit and loves travelling. Open to criticisms and interested in learning and exploring new fields and ready for challenges. Sincerely hopes of contributing something new to your everyday life through her work.


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