MICROMAX ENTICE: ANOTHER BUDGET SMARTPHONE WITH ANDROID 4.4 KITKAT

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MICROMAX ENTICE: ANOTHER BUDGET SMARTPHONE WITH ANDROID 4.4 KITKAT

Micromax knows very well how everybody loves latest OS operated smartphones! Henceforth, the brand is on a spree to launch as many smartphones equipped with Android 4.4 KitKat as it can. One of the much loved Indian smartphone brand, Micromax has already introduced two handsets – Unite 2 and Canvas Engage in a time window of merely 10 days and is not all set to launch a third Canvas device in the budget segment. The new Canvas A105 aka Canvas Entice is priced at 6,999 INR, the price source being an e-commerce website. While there have been an impressive number of phones launched with the Android 4.4 KitKat, Micromax has its way of charming the customers and this smartphone could be an equally potent package!

image: http://www.uthestory.com/sites/default/files/Micromax%20Entice_0.jpg

Curved edges and a sleek look have become basic traits of a Canvas Android smartphone. Running 10.5mm deep, the Canvas A105 weighs 180 grams. Though it does feel a little heavy on the hand, the perfectly sized phone compensates for its weight as it fits snugly in the hand. Just like the rest of the Canvas series, the Canvas A105 has no sign of branding on the front. However, a minimal branding on the rear panel can be see that also houses the rear camera and an LED flash. This rear panel is removable and so is the battery. The face of the phone carries a speaker grille, a front snapper and a proximity sensor. While these being on the top of the display, the bottom of the phone is flanked by three hard tough navigation keys. The display spans 5 inches with a 480×800 pixels IPS display. Clearly, Micromax has cut corners in this department but the low cost of the phone might help the customers settle for an average display.

The Canvas Entice is powered by a 1.2 GHz quad-core processor mated to a 512 MB RAM. Fitted with a Broadcom BCM23550 chipset, the phone also has an internal memory of 4 GB and an expandable memory up to 32 GB. The new smartphone sports a 1900 mAH battery.

The new A105 is a dual SIM phone, both GSM, and has dual standby support. Running on Android 4.4.2 KitKat which is the latest version of the OS, the Canvas Entice offers the user with this experience right out of the box. However, with such a power hungry OS, neither the battery nor the processor of the smartphone keep up with the operation. A little lag is unavoidable.

On the connectivity front, the Canvas Entice sports 3G support, Wi-Fi, GPS and Bluetooth. Camera is average at 5MP on the rear and 0.3MP on the front. The rear snapper is accompanied by an LED flash.

The smartphone faces a serious battle against the newly launched Moto E which managed to go out of stock in 48 hours due to its better features. While a sudden wave of Android 4.4 KitKat phones might hike its sales, the new Canvas Entice loses some points due to an absent ambient light sensor, a slow processor and an average display.

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